IMC 490-20: ARCHITECTING BRANDS
SPRING QUARTER 2021
Teams are given a brand, its purpose and a business challenge. The ask: return a week later with a Big Idea and initial thinking on how it would drive connected brand engagement.
THE BIG IDEA
Teams were tasked with creating a new brand purpose for the digital brand, Houzz.
BRAND PURPOSE
MEET MY BRAND
Students introduced the class to a brand they loved by sharing its architecture: its purpose, how it lives across multiple dimensions, and who it serves.