IMC 440: STRATEGIC COMMUNICATIONS
WINTER QUARTER 2021
A press release for the opening of a new flagship after a company was forced to close three other locations.
PRESS RELEASE
Develop two messages a company will send to key stakeholders with a focus on avoiding any unintended consequences for other stakeholders.
CRISIS
COMMUNICATIONS
Using tools learned throughout the first half of the quarter, students created a strategic communications plan for Boeing’s key stakeholders.
MIDTERM: SUGGESTIONS
FOR BOEING
STAKEHOLDER MAP
Using a Stakeholder Map to determine which stakeholders are important for a company to focus on in complicated situations.