IMC 422: BUILDING BRANDS WITH CREATIVE IDEAS
SPRING QUARTER 2021
Teams created compelling campaigns based on a unique insights to develop relevant messaging for a brand’s venture into a new CPG product line.
SPRING QUARTER TEAM CONSULTANCY
Teams collaborated to present a big idea that solved a barrier for the client.
CLIENT PROJECT 1
Using a Behavior Change Creative Brief template, students reverse engineered a recent advertising or marketing campaign.
BRAND CASE ANALYSIS
FINDING THE FRESH IN THE FAMILIAR
If an orange was not a fruit, then what could it be? Teams created products from the physical matter of an orange.