IMC 424: SHOPPER MARKETING
SPRING QUARTER 2021
Each teach was assigned a CPG brand in the food & beverage industry currently facing real issues. Along with a shopper marketing strategy, recommendations encompassed: background on the current situation, a shopper insight plan, creative brief, and executional ideas.
SHOPPER MARKETING PROGRAM
ENLIGHTEN ME
Teams were assigned a topic in the shopper marketing landscape. Secondary research was used to enlighten the class on key capabilities and emerging trends.